Privacy policy

Last updated: October 2026

MODL, Inc. (“MODL,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or shop on our website, create or use an account, participate in the MODL Community Space, communicate with us, participate in our creator or affiliate programs, submit content or reviews, or otherwise interact with our products and services (collectively, the “Services”).

1. Personal Information We Collect

The personal information we collect depends on how you interact with us and may include:

Contact and account information, such as your name, email address, phone number, billing and shipping addresses, account identifiers, login or session information, and communication preferences. You may create certain accounts or participate in parts of the Services without making a purchase.

Order and transaction information, such as products viewed or purchased, cart activity, order history, discounts, returns, fulfillment information, payment status, and related transaction information. Payment card information is generally processed by our payment providers rather than stored directly by MODL.

Device and online activity information, such as your IP address, browser and device type, operating system, pages viewed, links clicked, referring URLs, interactions with our website, advertising identifiers, cookie identifiers, and information about how you use the Services.

Approximate location information, such as country, state, or region inferred from your IP address. We do not intentionally collect precise geolocation through ordinary use of our website.

Customer service and communications information, including the contents of messages you send to us, support requests, survey responses, feedback, and other communications.

Community information, if you use the MODL Community Space, including profile information, posts, comments, reactions, direct or private messages, uploads, and other content or activity you choose to submit through the Community Space.

Reviews and user-generated content, such as product reviews, ratings, photos, videos, testimonials, and other content you choose to submit or authorize us to use.

Marketing and advertising information, such as your email or SMS subscription status, campaign engagement, advertising interactions, referral information, and information used to measure or personalize marketing.

Creator, affiliate, and partner information, if you participate in one of our creator, affiliate, or partnership programs, such as contact information, social-media or creator profile information, content submissions, referral and attribution information, program activity, performance information, commissions, and information necessary to administer product seeding or payments.

Privacy-request information, including information you provide when exercising a privacy right or preference and information reasonably necessary to verify or fulfill the request where verification is required.

We may collect personal information directly from you, automatically from your browser or device, and from service providers and partners such as ecommerce platforms, payment providers, advertising and analytics providers, social-media platforms, fulfillment providers, creator and affiliate platforms, review providers, and fraud-prevention or security providers.

2. How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, and improve the Services;
• process payments, orders, returns, refunds, and exchanges;
• fulfill and ship orders;
• create and administer customer accounts;
• operate, moderate, secure, and support the Community Space;
• provide customer service and respond to communications;
• communicate with you about orders, accounts, products, or the Services;
• send marketing communications where permitted and manage marketing preferences;
• personalize content and your experience;
• understand how people use the Services and measure site performance;
• deliver, measure, attribute, and improve advertising and marketing;
• administer creator, affiliate, review, and user-generated-content programs;
• attribute referrals, advertising activity, and purchases;
• detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity;
• enforce our agreements and policies;
• comply with legal, tax, accounting, regulatory, and other obligations;
• establish, exercise, or defend legal claims; and
• receive, verify, and fulfill privacy requests.

We may combine information collected through different parts of the Services where permitted by law.

3. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, and similar technologies to operate the Services and, where permitted, for analytics, personalization, advertising, and measurement.

We generally use the following categories:

Necessary cookies are required for functions such as security, navigation, checkout, account access, and other core site functionality.

Statistics cookies help us understand how visitors use the Services so that we can improve site performance and user experience.

Marketing cookies and technologies help us measure marketing, deliver or personalize advertising, and understand how advertising contributes to visits and purchases.

Preference cookies remember choices such as language preferences, login status, and other settings.

Depending on your location, optional cookies and tracking technologies may be used only after you provide consent, or may be used unless you exercise an applicable opt-out right.

You can review or change available cookie and privacy choices through the Your Privacy Choices page linked in the footer of our website. Some choices apply only to the browser or device on which you make them.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients as reasonably necessary for the purposes described in this Policy:

Ecommerce and technology providers, including Shopify and providers that host or support our website, checkout, customer accounts, Community Space, and related infrastructure.

Payment providers that process purchases and payment transactions.

Fulfillment, shipping, and logistics providers, including warehouses, carriers, and other providers involved in delivering orders.

Customer-service and communications providers that help us communicate with customers and manage support.

Email and SMS providers, including Klaviyo, that help us manage subscriptions, communications, and campaign measurement.

Analytics providers that help us understand use of the Services and measure performance.

Advertising and social-media partners, including Google and Meta, where permitted by your privacy choices and applicable law.

Review and user-generated-content providers, including Judge.me.

Creator, affiliate, and attribution platforms, including Shopify Collabs and Trybe, that help us operate creator programs, manage or distribute content, attribute referrals or purchases, and administer related activities.

Fraud, security, and compliance providers that help protect MODL, our customers, and the Services.

Professional advisers, such as accountants, attorneys, insurers, auditors, and consultants.

Government authorities or other parties where legally required, or where reasonably necessary to protect rights, safety, property, or the integrity of the Services.

We may also disclose personal information as part of an actual or proposed merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction.

Service providers may process personal information on our behalf under contractual or other legal restrictions appropriate to their role.

5. Targeted Advertising, Sale, and Sharing of Personal Information

MODL does not sell personal information for money.

However, some U.S. privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of personal information to advertising, social-media, analytics, or marketing partners. For example, these definitions may apply when pixels or similar technologies are used to measure advertising or show ads based on activity across different websites or services.

Where applicable, you may opt out of these activities through Your Privacy Choices, available from the footer of our website.

We also recognize qualifying browser-based universal opt-out signals, including Global Privacy Control (GPC), where required by applicable law. A GPC signal generally applies to the browser or device from which it is sent.

Traditional browser “Do Not Track” signals are different from GPC. Because there is no generally accepted standard for responding to traditional Do Not Track signals, the Services may not respond to those signals.

6. California Notice at Collection

This section serves as our Notice at Collection for California consumers. It describes the categories of personal information we may collect, why we collect and use them, whether they may be sold or shared as those terms are defined under California law, and the criteria we use to determine how long they are retained.

Where we process sensitive personal information, we use and disclose it only for permitted purposes or provide any rights required by applicable law.

If we materially change the categories of personal information we collect or use personal information for materially different purposes, we will provide any additional notice required by law.

California consumers may exercise applicable opt-out rights through Your Privacy Choices, linked in the footer of our website.

7. Your Privacy Rights

Depending on where you live and which privacy law applies, you may have rights regarding your personal information.

U.S. State Privacy Rights

Depending on applicable law, you may have the right to:

• know or access the personal information we process about you;
• obtain a copy of certain personal information;
• correct inaccurate personal information;
• request deletion of personal information, subject to applicable exceptions;
• opt out of the sale or sharing of personal information;
• opt out of targeted advertising;
• limit certain uses or disclosures of sensitive personal information, where applicable;
• withdraw consent where processing is based on consent;
• appeal a decision we make regarding a privacy request, where applicable; and
• exercise your privacy rights without unlawful discrimination.

You may exercise available rights through Your Privacy Choices or by contacting us at hey@modl.com.

We may need to verify certain requests before fulfilling them. Verification is generally not required merely to exercise an opt-out of sale, sharing, or targeted advertising.

Where permitted by law, an authorized agent may submit a request on your behalf. We may request information reasonably necessary to verify the agent’s authority.

California disclosures for the preceding 12 months

During the preceding 12 months, MODL has collected the categories of personal information described in this Policy.

For business purposes, we may have disclosed relevant categories of personal information to service providers and contractors that support ecommerce operations, payment processing, fulfillment, customer service, communications, analytics, security, creator and affiliate programs, reviews, and related business functions.

During the preceding 12 months, we may also have sold or shared, as those terms are broadly defined under California law, certain identifiers and online identifiers, commercial information, internet or electronic-network activity, approximate location information, and marketing or advertising information with advertising, social-media, analytics, or measurement partners for purposes such as targeted advertising, attribution, and advertising measurement.

MODL does not sell personal information for money.

We do not knowingly sell or share personal information of consumers under 16 years of age.

European Economic Area, United Kingdom, and Switzerland

If European or UK data-protection law applies to our processing of your personal information, the legal basis for processing depends on the purpose for which we use the information.

We may process personal information:

• to perform a contract, such as processing and fulfilling an order or providing an account or service you request;
• with your consent, such as for certain marketing, cookies, or tracking technologies where consent is required;
• for our legitimate interests, such as protecting the Services, preventing fraud, providing customer support, improving our products and Services, and conducting appropriate business analytics, where those interests are not overridden by your rights; and
• to comply with legal obligations, including tax, accounting, consumer-protection, and regulatory requirements.

Depending on applicable law and the circumstances, you may have rights to access, correct, erase, restrict, or object to processing of your personal information; receive certain personal information in a portable format; withdraw consent where processing is based on consent; and lodge a complaint with an appropriate data-protection authority.

Where processing is based on legitimate interests, you may have the right to object to that processing. You may also object to direct marketing at any time.

You may exercise available rights through Your Privacy Choices or by contacting us at hey@modl.com.

Canada

If Canadian privacy law applies, you may have rights to request access to personal information we hold about you, challenge its accuracy or completeness, request corrections where appropriate, withdraw consent subject to applicable legal or contractual restrictions, and raise questions or complaints regarding our privacy practices.

You may exercise available rights through Your Privacy Choices or by contacting us at hey@modl.com.

8. Community Space

If you choose to participate in the MODL Community Space, we process account and profile information, contributions, messages, uploads, and activity information as described in this Privacy Policy and our Community Privacy Notice.

Information you post publicly or make available to other members may be visible to those users.

Direct or private messages are intended for the recipients you select, but the systems used to operate and secure the Community Space may process those communications as necessary to provide messaging functionality, maintain security, prevent abuse, troubleshoot issues, respond to reports, and comply with legal obligations. Recipients may retain or share their own copies.

We may moderate Community content and activity in accordance with our Community rules and other applicable terms.

Please avoid sharing highly sensitive personal information in public Community areas.

9. Marketing Communications

If you sign up for marketing, we may send you promotional emails and, if you opt in, promotional SMS messages.

You can unsubscribe from promotional emails using the unsubscribe link in the message. You can opt out of promotional SMS messages using the instructions provided with those messages.

Unsubscribing from marketing is separate from requesting deletion of your personal information or exercising another privacy right.

We may continue to send non-promotional communications where necessary, such as order confirmations, shipping updates, account notices, or responses to customer-service requests.

10. Fraud Prevention and Automated Tools

We and our service providers may use automated tools to help detect and prevent fraud, abuse, and security risks.

For example, ecommerce and payment providers may evaluate transactions for fraud risk, flag transactions for review, place transactions or fulfillment on hold for review, or in some cases block a high-risk checkout attempt.

Where applicable law provides rights relating to automated decisions, we will provide those rights as required.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain business and transaction records, comply with tax, accounting, consumer-protection, privacy, and other legal obligations, resolve disputes, prevent fraud and abuse, and enforce our agreements.

Retention periods vary based on the type of information, the purpose for which it is used, legal requirements, applicable consent or privacy choices, and whether an ongoing relationship exists.

When personal information is no longer reasonably necessary, we may delete, de-identify, or otherwise dispose of it in accordance with our retention practices and applicable law.

A request for deletion may be subject to exceptions that permit or require us to retain certain information.

12. International Data Transfers

MODL is based in the United States, and we and our service providers may process personal information in the United States and other countries that may have data-protection laws different from those where you live.

Where applicable law requires safeguards for international transfers, we use or require appropriate lawful mechanisms, which may include adequacy decisions, contractual protections, or other approved transfer safeguards.

13. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Children

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 in violation of applicable law.

We do not knowingly sell or share personal information of consumers under 16.

If you believe a child has provided personal information to us inappropriately, please contact us at hey@modl.com.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, or legal requirements.

When we make changes, we will update the “Last updated” date above and provide any additional notice required by applicable law.

16. Contact Us

MODL, Inc. is responsible for the personal information covered by this Privacy Policy.

Questions, complaints, and privacy requests may be directed to:

Privacy Officer
MODL, Inc.
2255 Sheridan Blvd, Ste C149
Edgewater, CO 80214
United States
hey@modl.com

You may also exercise available privacy rights through Your Privacy Choices, available from the footer of our website.